CHRISTMAS HAS COME AND GONE. A period in the Reid household where the magical fifth gear of gluttony is activated, powering through chocolate selection boxes, chomping down Ferrero Rocher‘s and guzzling bottles of Shloer.
Returning to something like normality again, I figured it was time for a fresh post – an update of sorts.
In my last blog post I ran a competition offering a free, brand-new Kindle eReader for a lucky ‘liker’ and sharer of my Facebook giveaway post. Despite the thrill of helping make someone’s Christmas, the promotion was designed to drive more Facebook fans. You cheeky monkey!
My inspiration for this giveaway came from seeing my younger cousin’s success earlier in the year. Her page gained 8,000 new fans (!) in a matter of days (beforehand it was in the hundreds). She was giving away a Kylie Jenner lip stick range.
I know you can’t compare apples and pears, especially on social media (beauty products are always likely to be in higher demand than a book) but the results were pretty sensational.
Of course, not every fan of a Facebook page is a customer, and they may never be. But I was curious to see what kind of return I could get simply through an organic growth (unpromoted) giveaway. The results? Not great.
Before – 296
After – 453
Despite asking people to share (which they did) and tag friends (they did), the promotion didn’t catch fire. Nothing ventured, nothing gained.
I’m becoming increasingly frustrated with Facebook and they are well known for limiting page updates on followers newsfeeds. Even from a personal P.O.V. I’m wasting too much of my time on it. Perhaps a New Year social detox is in order.
Speaking of which, I’ve spent the past couple of days disconnected from the world doing something I hadn’t done since I was a boy. Build a jigsaw. My sister bought me ‘The World’s Most Difficult Jigsaw‘ for Christmas. Never one to shirk a challenge (see bungee, shark swim, skydive), after 16 hours over three days, I managed to complete it. Yes ladies, I am single.
A week spent in North Carolina at the start of the month disrupted my newfound love for cold showers. In one of my #Reid2Write talks with a life coach, I was introduced to the benefits of ice cold showers. I did some research a couple months back, mainly interviews featuring the ‘Ice Man’, Wim Hof.
Every day now for the past seven weeks, I’ve been taking cold showers. Not only that, but I’ve grown to LOVE them. It probably deserves a post in its own right, except to say that I used to dread this time of the year, but the cold exposure has given my mental and physical health a boost.
Finally, I want to thank all those who have taken the time to comment/visit/like/read my blog in 2016.
I wish you, – yes YOU – reading this, a peaceful New Year. See you on the other side.